Abramo Advising

Professional Services

An education consultant launched a new business

As an education consultant, Dr. Abramo launched her business through word-of-mouth. In order to grow, she needed a web presence, pitch deck, and digital ads. We built her marketing from the ground up creating a strategy for growth, building a website, and guiding product development.

She launched the business a year before we started working with her, but she soon realized she needed to expand her online presence.

We started by listening to Dr. Abramp's needs as a new business owner. We built out a digital services deck for her to provide potential clients then developed a website using Webflow. With the launch of the site, we also created and launched a Google Ads campaign, and are continuing to work with Dr. Abramo on thought leadership and earned media, as well as expanding her product line to include institutional consulting.

Design Is The Message created a brand identity, built the website and pitch deck, and provides ongoing brand guidance.

Coldwell Banker Warburg

Professional Services

A real estate agency needed content for their company blog.

Coldwell Banker Warburg needed additional support on their ongoing content marketing. The New York City-based real estate agency produced local guides for each neighborhood where they had clients as a SEO-focused content marketing project.

We took over from an in-house team to research and write the long-form articles used on the company blog and distributed through their newsletter. We adopted their existing house style and format, and created unique, human-written content pieces

Greyhorse

Professional Services

A communincations firm replaces their aging website.

An aging Wordpress site was beginning to fail. In-house staff were unable to add new content and parts of the site had stopped working. The high cost of Wordpress development kept delaying the site. We had a solution

Building the new site on the Webflow, no-code, design software meant Design Is The Message could keep development costs down as a combined design/build development.

The site includes numerous animations made possible through the Webflow's designer. We built dynamic features into the site like a calendar and jobs board, and built out the content with customized databases allowing in-house staff to update content like case studies and team members without calling in a costly web devleper.

The site is optimized for organic search results and ready for maximizing returns on Google Ads. The jobs board is intended as a piece of sharable content easily passed around on social media and increasing brand awareness.

Culturupt

Fractional Marketing

A human resources consulting firm required new marketing materials.

Culturupt offered specialized HR coonsulting, Diversity, Equity, and Inclusion training, and workplace investigation services. The diverse and complicated offerings needed a better presentation to attract business clients. We built out a new pitch deck and improved the organization of information to make it easier to digest.

Working on a project-oriented model, we have undergone numerous marketing projects including SEO optimization of the website text, updating product brochures, collecting testimonials, and creating a 2-pager.

When Culturupt first engaged Design Is The Message, we created an initial pitch deck based on existing company documents and turned it into beautiful course offerings. Three years later we did a brochure refresh to refocus the product line and give an updated look to the marketing materials.

In perperation for a new Google Ad campaign, we prepared new copy for the website to improve engagement and enhance SEO in the organic space. We saw an immediate improvement in time spent on the page over an A/B testing period.

BlackBook Presents

Fractional Marketing

A legacy media company pivots to a new business model.

BlackBook is a legacy magazine brand with a rich history covering arts and culture in New York City with a deep online archive. Time had caught up with the website and the brand needed a fresh look and feel to support the shifting digital landscape and coincide with a new business initiative focused on contemporary artwork.

We designed a new, modern website, purpose built as a combination art gallery and lifetsyle publication, and oversaw production with two different development teams. The site was designed with the goal of preserving the legacy content and integrating it with new art-focused business model.

In addition to designing a new Wordpress, we also designed the Shopify ecommmerce platform for the business. Both are set to launch again in 2024.

We also upported the launch of the 2022 gallery show with digital ad work and social media artwork for the gallery show produced in Los Angelos produced in partnership with Sotheby's, and designed print materials.

Operation White Stork

White Label Design

A Non-profit organization needed brochures and signage for a fundraising event.

When Russian forces invaded Ukraine, violence tore apart communities. Operation White Stork has delivered more than 50,000 individual first aid kits providing immediate medical relief. An operation like this needs money.

The Kyiv City Ballet of Ukraine was on tour in the United States. Operation White Stork teamed up with the ballet company to raise money at in-person events.

We were contracted with a partner agency to design a print brochure to help with fundraising efforts as well as producing large banners to accompany the fundraising team.

Seize The Days

White Label Design

A non-profit required a website refresh

Seize The Days is a nonprofit organization dedicated to recording and archiving the stories of cancer patients and their families who have chosen to seize the days and live life to the fullets.

Working with a parntner agency, we created a modern, refreshed website design for the organization and implemented a custom Wordpress theme on their provided hosting infrastructure.

The site had existing content that we adapted to the new theme. We also adapted written content to improve the site's overall user experience and assisted in updating content.

We continue to provide support for content and revisions on the project.

Stable Road Foundation

White Label Design

A non-profit organization wanted to highlight their work.

The private foundation raises money for various organizations around the world and helps with projects like bringing solar power to rural villages and helping children with disabilities. Since the foundation also raises money for these causes, increasing awareness of their projects improves their success. They needed to a dedicated website.

We partnered with the foundation's agency of record to produce a static website built on the SquareSpace platform. Although the platform can be limiting in the overall funcationality, it was an ideal usecase for the client who had both in-house staff and agency staff who might want to make updates to content. The simplified interface was an ideal solution to meet those needs.

We built the initial site and created custom graphics to enhance the site. The site's sucess has led to continued development.