Publicity Coaching for Nonfiction Authors
Affordable expert advice to guide your campaign
A cost-effective alternative to big agency publicity
Get expert advice and accountability support from an experienced professional without the big agency fees
Your book needs publicity support. In-house publicists are overworked. Independent agencies cost too much. Don't let that stop you from earning the publicity your book deserves.
That's where I come in.
With 25 years of experience in public relations and strategic communications, and as an author of a nonfiction book, I bring both real-world and professional expertise to one-on-one sessions as I guide you on your custom DIY publicity campaign, all designed strategically to meet your unique goals.
“I’ve been on every side of the publicity game, from an author looking to promote his book, to an assigning editor choosing which books to cover, and I've worked in strategic comms for 25 years.”
— Ian MacAllen, Founder
Whatever your goals, publicity can help
Let me guide you through the process of promoting your book. We'll work together to strategize a custom approach targeting your strengths and skills while building toward your long-term goals. As an author and professional, I draw from practical, real-world experience to create the support tools you need to master the media.
I'll show you how to succeed. You execute the plan.
Single Session
75 Minutes
- Strategy Development
- Media list creation
- Pitch concepting
$250
1 payment
Book Launch Sprint
6 sessions
3 months
- Strategy development
- Media list creation
- Pitch workshopping
- Media training
- Accountability support
$1,500
3 payments
Book Launch Marathon
12 sessions
6 months
- All sprint support
- Awards and festival review
- Long-tail strategy mapping
- Web content concepting
- Content support
$2,550
6 payments
Publicity curious? Start with a single session, and get credit towards a longer plan booked within 30 days.
Book before June 1, 2026 for 10% off
How It Works
I provide expert guidance.
You work the plan.
Together, we build a publicity campaign for a fraction of the cost.
What We Do
I guide your strategy, help build media lists, and hone your pitch. I provide media training, mock interviews, and accountability support. And I amplify your long-term goals with media monitoring and content consulting.
What You Do
You execute the plan and work through clearly articulated procedures, grow your media list, and write your own pitches. When journalists want to talk, you'll know what to say, and how to say it. You keep doing what you do best -- writing.
Typical Engagements Include:
Strategy
A guided review and analysis of your goals and planning tactics to approach earned media, event planning, and personal strategic communications. The strategy will guide the engagement and dictate a custom approach.
Media Training
A mock interview and review of performance and guidance on distilling your story
Media List
Techniques in creating a media list, building it, and levaraging it
Accountability
Live and asynchronus accountability, along with updates to strategy
Content Guidance
Generative and editorial guidance on developing supporting content
Digital Audit
Analysis of digital presence, and improvements to author website SEO
Event Concepting
Developing concepts for events and creating audience specific programming
Who I Work With
I work with nonfiction authors with forthcoming books from traditional, small, and university presses.
I support your work.
Publicity coaching is not manuscript consulting or editing. I do work with professionals and experts on personal branding, including ghost writing, thought leadership, reputation building, and earned media. However, the publicity coaching program is designed for authors preparing to launch new nonfiction books.
Frequently Asked Questions
How does it work?
I lead you on 1-on-1 virtual sessions during the period surrounding your book's publication day. Between sessions, you work through our action plans to facilitate your publicity campaign.
Are you a publicist?
I am not providing the services of a publciist. As a publicity coach, I'm providing the tools, experience, and expertise for authors to serve as their own publicist at a fraction of the price. Traditional indpendent publicists will develop a strategy and also execute the plan -- all for a high monthly retainer. You can achieve professional results at a fraction of the price. I can also provide recommendations for a traditional publicist that meets your needs.
How is payment made?
Three and six month plans are paid in equal parts over the course of the program. Payments can be made by check, ACH transfer, Zelle, and Paypal.
Do you provide other services for authors?
I build personal websites to support individuals in a variety of fields, create branding and marketing for individuals, and fractional marketing for small businesses.
Collaborative
Synergy.
Our services compliment the work of your publisher's in-house publicist, and we can work with manuscript consultants, event planners, business coaches, and other supports to help you build a clear message to support your book launch.
