Case Studies

With twenty years of design and writing experience, Design Is The Message founder and creative director Ian MacAllen has the experience to lead your project. Below is a selection of case studies.

For a full portfolio, please contact us at

Abramo Advising

Dr. Jo Abramo needed a new website. We built it from scratch.


Dr. Jo Abramo offers private tutoring, guidance, and coaching for students at all levels of education, with a focus on diverse needs. She also coaches professionals seeking to advance their careers. She launched the business a year ago, but then knew she needed to expand her online presence.

We first worked with Dr. Abramo to build out a digital services deck to provide potential clients, and then built a website to promote the business.

Design Is The Message created a brand identity, built the website and pitch deck, and provides ongoing brand guidance.


Design, Web Building, Copy Writing, SEO, Marketing

BlackBook Presents

A legacy digital magazine needed a relanuch to pivot the business.

BlackBook Presents


BlackBook is a legacy magazine brand with a rich history covering arts and culture in New York City with a deep online archive. Time had caught up with the website and the brand needed a fresh look and feel to support the shifting digital landscape and coincide with a new business initiative focused on contemporary artwork.

We designed a new, modern website, purpose built as a combination art gallery and lifetsyle publication, and oversaw production with two different development teams. The site was designed with the goal of preserving the legacy content and integriting it with new art-focused business model.

Design Is The Message supported the relaunch of the site with digital ad work and social media artwork for the gallery show produced in Los Angelos produced in partnership with Sotheby's.


Design, Project Management, SEO, Social Media


Culturupt offers humman resource training. We created the deck to explain it.


Culturupt provides in-person and online training for executive leadership, diversity, equality and incusion, and sexual harrassment policies. Two years into offering their product, Culturupt had outgrown their existing marketing materials.

We took the existing documents and turned it into a beautiful course offerings deck designed like a college curriculum.

Design Is The Message also supported the relaunched deck with social media content including designing graphics for new hires and created a past client testimonial module for the website and pitch deck.


Design, Copy Writing, SEO, Marketing


Email Address

© 2022 Design Is The Message LLC