Case Study

A legacy media company pivots to a new business model.

design work for Blackbook

BlackBook Magazine

BlackBook is a legacy magazine brand with a rich history covering arts and culture in New York City with a deep online archive. Time had caught up with the website and the brand needed a fresh look and feel to support the shifting digital landscape and coincide with a new business initiative focused on contemporary artwork.

We designed a new, modern website, purpose built as a combination art gallery and lifetsyle publication, and oversaw production with two different development teams. The site was designed with the goal of preserving the legacy content and integrating it with new art-focused business model.

In addition to designing a new Wordpress, we also designed the Shopify ecommmerce platform for the business. Both are set to launch again in 2024.

We also upported the launch of the 2022 gallery show with digital ad work and social media artwork for the gallery show produced in Los Angelos produced in partnership with Sotheby's, and designed print materials.


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